I don’t know about you, but when I want a beer, I almost always go for a microbrew. Not only do they taste better to me, not only am I supporting a small business, but because craft brewers are free to experiment with a diversity of flavors, they’re far more likely to create my favorites.
Now, I’m not here to rail against the popular mass-produced breweries, and I’ll even drink one if it’s the best option around. While it may not always suit my particular palette, at least I know what I’m getting.
I feel the same way about horror fiction. While over the decades I’ve enjoyed authors whose books have been published by large mainstream publishing houses, my favorites these days tend to come from small and indie presses.